B.J. Pizookie

BJ’s Restaurant and Brewhouse

While helping redesign the BJ’s kids menu I collaborated in the development of a character inspired by the cookie monster (because BJ’s is known for their cookie and ice cream dessert baked in a pizza pan called a Pizookie) and bigfoot named B.J. Pizookie. Each quarterly kids menu follows this elusive creature on his adventures full of coloring and activities. I created B.J.’s physical appearance as well as the interior coloring and activity spread for each quarterly kids menu.